Rubies in the Rubble

Growing up on a farm in Scotland, Rubies' founder, Jenny, learnt to be resourceful & creative with food. After moving to London and starting a job in Finance, Jenny began reading about the problem of food waste. Shocked by the amount of fruit and veg that is rejected because it doesn’t look perfect, she began rescuing produce from New Covent Garden market and experimenting in the kitchen with childhood recipes.

In 2012, she decided to take the idea from side hustle to centre stage. Fast-forward eight years and Rubies in the Rubble is one of the pioneering voices in food sustainability, with an award-winning range of ketchups, mayos and relishes, stocked nationwide.
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